OnDeck Australia Drives Sponsorship Into Top Gear with Major Support for bp Adelaide Grand Final

Leading small business lender, OnDeck Australia has signed on as a major sponsor of the big race, coinciding with the importance of small business as the driving force of South Australia’s economy*.

 

Leading online small business lender, OnDeck Australia, has signed on as an Official Partner of the bp Adelaide Grand Final, revving up its brand profile as the fastest lender to small businesses in Australia – with a median loan approval time now just 65 minutes.

 

The sponsorship aligns OnDeck’s “Lightning Loans” with the high-octane action of Australia’s biggest motorsport finale, held 27-30 November at the Adelaide Parklands Street Circuit.

 

Fast lanes – on and off the track

 

An estimated 259,400 attended the 2024 event, with millions more watching nationally via broadcast and digital channels. The partnership will put OnDeck’s branding in prime view through extensive broadcast integration and trackside signage, while connecting directly with its core customer base – small business owners and sole traders, who are well represented among attendees and viewers.

 

The 3.22 km Adelaide Parklands Street Circuit is celebrated for its blistering pace, with the current lap record of 1:18.6763 set by Chaz Mostert in 2022. OnDeck’s new median time to loan approval is 65 minutes for loans to $175,000, proving that in motorsport and small business, speed wins.

 

Mr Cameron Poolman, CEO of OnDeck Australia, said “We are excited to align with one of the country’s most iconic motorsport events.

 

“As a small business lender, we know the value of putting our pedal to the metal. The bp Adelaide Grand Final is the perfect backdrop to showcase the speed and simplicity of OnDeck’s lending products including our Lightning Loans.

 

“Much like motorsport competitors, small businesses need to be able to move fast and pivot swiftly to seize competitive advantages. OnDeck delivers the capital small businesses need, when they need it, to turn opportunities into winning leads.”

 

The “perfect alignment” of energy and drive

 

OnDeck’s partnership with bp Adelaide Grand Final positions OnDeck to capture the attention of small businesses across the country.

 

“We’re thrilled to welcome OnDeck to the bp Adelaide Grand Final,” said Ms Rebecca Lawson, Commercial Manager, South Australian Motor Sport Board.

 

“OnDeck’s focus of backing small businesses aligns perfectly with the energy and drive of our event, and we’re proud to be the platform for their biggest brand campaign yet.”

 

Held from 27–30 November, the 2025 bp Adelaide Grand Final will again transform the streets of Adelaide into a motorsport and entertainment destination, drawing hundreds of thousands of fans on the ground and reaching millions nationally via broadcast providing an unmatched launchpad for new commercial partners like OnDeck.